The People behind VROC

Behind every great product there is a team hard at work, making it all possible - and VROC is no exception.

From our headoffice in Perth, Western Australia, our development and executive teams work with partners, clients and distributors across the globe.

head office (Australia)

Trevor Bloch

Group Chief Executive Officer

One of the driving forces behind VROC, founder and CEO Trevor Bloch is able to combine his extensive experience working in traditional consulting engineering and tech startups to provide the company with the vision it needs to succeed in this new field of industrial information technology. A determined leader, Trevor is always looking for ways in which VROC can push the envelope and deliver their clients results that far exceed their expectations.

Connect with Trevor on LinkedIn

Jennifer Reyes

Group Chief Operating Officer

An extremely experienced Director of Operations with extensive background in IT & services as well as the petroleum, energy, strategic planning and oil & gas industries, Jennifer plays a vital part in ensuring that the VROC machine keeps running smoothly and is able to consistently grow and develop.

Connect with Jennifer on LinkedIn

Harry Bloch

Group Chief Financial Officer

A CPA qualified professional with decades of experience working in the oil, gas & resources industries in Australia and South-East Asia, Harry has the in-depth understanding of finance, industry and cutting-edge technology necessary to ensure that VROC is able to work closely with our clients, understand their financial needs and ensure that we’re delivering them with the best possible outcomes.

Connect with Harry on LinkedIn

Alistair Scott-Farris

General Manager, Business Development

With a passion founded in the belief that industry is undergoing a paradigm shift in the way we manage, govern and operate our businesses. Through the smart application of technology Alistair is driving the transformation of business that enables returns on investment in multiples that affect the triple bottom line both in the present and most excitedly into the future. With an industry leading understanding of Business Systems coupled to a clear understanding of technology integration points Alistair pursues change that affects business sustainability at an enterprise level.

Connect with Alistair on LinkedIn


Global Marketing Manager

With a hugely diverse range of marketing, PR and communications experience, Beth is a digital strategist with expertise across all forms of content creation including written, visual and audio. Having worked with start-ups, government organisations and large corporates, Beth is competent at creating and deploying marketing strategies on a budget or at scale. Beth is the powerhouse behind the VROC brand so if you have a media enquiry, an event or conference invitation, or content request, she can help you out.

Connect with Beth on LinkedIn

VROC South East Asia 

Juarez Salih Lowe

Chief Executive Officer, VROC South East Asia

Juarez has over 20 years of experience in law, sales and marketing and developing businesses. He has been involved in consumer analytics working with companies such as Mitsubishi, Mercedes Benz, Johnson & Johnson and BMW as well as luxury watch brands. With the power of AI analytics, he is able to transfer that knowledge to machine analytics. Under his leadership, VROC South East Asia is currently working with an established oil and gas multinational to use big data for a truly predictive maintenance solution. He and his team have also expanded to Asia, Europe and the Middle East and are responsible for the growth of predictive maintenance solution versus a condition based/parameter monitoring system.

Connect with Juarez on LinkedIn


Chief Operating Officer, VROC South East Asia

With over 20 years of high technology transfer experience across APAC from design to full implementation, Aik is well versed with all aspects of ensuring a successful deployment. One of his key strengths is the ability to work cross culture and the ability to understand and adapt to the needs of the clients. His working experience encompasses various geographical locations from Malaysia to Costa Rica, from USA to China. 

Connect with Aik on LinkedIn


Ian Anderson

Chief Executive Officer, VROC UK

Ian is an experienced director with a demonstrated history of working in many industries. Skilled in Negotiation, Sales, Customer Relationship Management (CRM), Management, and Account Management he heads up the VROC UK office, leading the charge to bring digital transformation to companies across the UK.

Connect with Ian on LinkedIn

Jonathan Cowie

Business Development Manager, VROC UK

A highly motivated and enthusiastic Business Development & Sales Manager based in Aberdeen covering the UK, Europe and Middle East Regions. Jonathan's key role and responsibility is to open new areas of business in the field of Artificial Intelligence across all Energy Sectors, with a focus on companies that are looking to significantly reduce operating costs through  technology that allows them to view the overall health of their assets in real time thus allowing them to make better business decisions. 

Connect with Jonathan on LinkedIn

Joe Ross

Business Development Consultant, VROC UK

A highly adept and proven entrepreneur & Business Development Consultant, Joe brings quantified business experience in his role. His role with VROC is to establish and open new areas of business across all energy sectors, Smart Cities, batch operators, chemical, aerospace & defence. Joe's focus is around using VROC's technology to offer a better insight of the overall health of assets in real time, thus allowing businesses to make huge savings in operational processes and better their business decisions annually to give clients a competitive advantage for their market.

Connect with Joe on LinkedIn