The People behind VROC

Behind every great product there is a team hard at work, making it all possible - and VROC is no exception.

From our headoffice in Perth, Western Australia, our development and executive teams work with partners, clients and distributors across the globe.

Trevor Bloch

Group Chief Executive Officer

One of the driving forces behind VROC, founder and CEO Trevor Bloch is able to combine his extensive experience working in traditional consulting engineering and tech startups to provide the company with the vision it needs to succeed in this new field of industrial information technology. A determined leader, Trevor is always looking for ways in which VROC can push the envelope and deliver their clients results that far exceed their expectations.

Connect with Trevor on LinkedIn

Jennifer Reyes

Group Chief Operating Officer

An extremely experienced Director of Operations with extensive background in IT & services as well as the petroleum, energy, strategic planning and oil & gas industries, Jennifer plays a vital part in ensuring that the VROC machine keeps running smoothly and is able to consistently grow and develop.

Connect with Jennifer on LinkedIn

Harry Bloch

Group Chief Financial Officer

A CPA qualified professional with decades of experience working in the oil, gas & resources industries in Australia and South-East Asia, Harry has the in-depth understanding of finance, industry and cutting-edge technology necessary to ensure that VROC is able to work closely with our clients, understand their financial needs and ensure that we’re delivering them with the best possible outcomes.

Connect with Harry on LinkedIn

Ben Caldwell

Group Chief Technology Officer

A highly experienced industrial automation practitioner and researcher in the fields of machine learning and evolutionary computation, Ben is instrumental in the delivery of our state-of-the-art predictive analytics solutions. With Ben, you can rest assured that you have one of the sharpest minds in the data analytics space on your side.

Connect with Ben on LinkedIn


Global Marketing Manager

With a hugely diverse range of marketing, PR and communications experience, Beth is a digital strategist with expertise across all forms of content creation including written, visual and audio. Having worked with start-ups, government organisations and large corporates, Beth is competent at creating and deploying marketing strategies on a budget or at scale. Beth is the powerhouse behind the VROC brand so if you have a media enquiry, an event or conference invitation, or content request, she can help you out.

Connect with Beth on LinkedIn